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The market potential for Olive Oil and Wines is obvious, but knowing China has the
highest growth potentials for your products is fine but you must also understand its
context then adapt to transform your company to comply with the real Chinese
Market. The intention of this open letter is to help companies and trade organizations
around the world to have a better understanding on why the Chinese Market is NOT
just another market.
The typical importers you have been running after
Picture this: 5 wine retail shops get together and buy half of a small container of
wines to split among themselves. However, this is not a picture; I can name the names
of these people. This is your typical Chinese importers you are running after today.
You are in a totally unregulated, immense and growing explosively market of the
world. Unfortunately, this sector of importers is growing out of control. And, who is
to blame? For me, I will blame the foreign exporters as they have bred this sector and
they have borrowed the markets of little shops.
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